︎

Info   Instagram 
Keith Acton


Client Work︎︎︎
  1. ILT Lab at Virginia Tech
  2. D’Andre Furniture
  3. DetMar Corp.
  4. Franklin Car Wash
  5. ARBZ
  6. New England Juice Co.
  7. Trader Joe’s
  8. 36 Days of Type


Personal Archive︎︎︎
  1. Photography


Info︎︎︎
My name is Keith Acton. I am a Visual Designer based in Austin, TX. I am focused on storytelling through brand identity. I work closely with artists, brands and founders to bring their unique vision to life.
Mark

3. DetMar Corp.




Year: 2020
Client: DetMar Corporation
Roles: Logo Design, Identity Design
            
           
I was approached by the DetMar Corportion of Detriot, MI to update their original logo. They wanted to keep the essence and overall look of the original logo, but it clearly needed an update. I kept the original typefaces but recreated the letters, focusing on clean, consistant angles. I then created a new “M” to tie together the angles and the overall flow of the wordmark. The updated visual language represents the modern direction the company is headed in, and is used across all mediums including digital and print.


Original:


New:


Process:
Mark

Index    Next︎